Project description:
Mperativ needed a high-impact landing page to launch their innovative "Agentic AI - Marketing Analyst." The core task was to translate a dynamic and visually rich Figma design into a fully functional and engaging Webflow page, with a primary focus on creating captivating animations to bring the AI concept to life.
This project involved a precise Figma to Webflow conversion to ensure the visual design was perfectly replicated in a responsive web environment. The main technical challenge and highlight was the animation work. To achieve the sophisticated, timeline-controlled animations envisioned in the design, I utilized the GSAP (GreenSock Animation Platform) library. Specifically, I implemented the GSAP SplitText plugin to animate headlines and key text elements letter-by-letter, creating a high-tech, "typing" effect that compellingly introduces the AI analyst.
Integrating this advanced functionality required writing custom JavaScript code to initialize the GSAP animations and trigger them as the user scrolls down the page. This seamless integration of custom code within the Webflow platform was crucial. The result is a visually striking and interactive landing page that effectively communicates the cutting-edge nature of Mperativ's AI product, capturing user attention from the moment they arrive.
Sophisticated GSAP Animations
Used GSAP and the SplitText plugin to create engaging, professional-grade text animations that bring the AI marketing analyst concept to life.
High-Fidelity Figma to Webflow
I meticulously translated the Figma design into a fully responsive Webflow page, ensuring a pixel-perfect match with the original creative vision.
Seamless Custom Code
Wrote custom JavaScript to seamlessly integrate the powerful GSAP library within Webflow, creating a unique and interactive user experience.
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Technology:
- Webflow
The primary platform for building the page structure, responsiveness, and managing content.
- GSAP (GreenSock Animation Platform)
A professional-grade JavaScript animation library that I used to create the page's complex, high-performance animations.
- GSAP SplitText
A specific GSAP plugin that I implemented to split text into individual characters for the sophisticated "typing" and reveal effects.
Result:
The final deliverable is a captivating and highly polished animated landing page. It successfully launches the new AI product by using advanced animations to create an engaging narrative, directly translating the dynamic vision from Figma into a live, interactive web experience.
Accessibility and mobile Performance do not have the best results because the top of the chat AI has transparency, which reduces the readability of the font. But this is a customer request.
Also, because some third-party JavaScript libraries are used here, mobile performance is reduced.
- Project URL:
- Technology:Webflow, GSAP, GSAP SplitText, Custom Code
- Location:San Francisco
- Project type:Animated Landing Page
- Duration:3 days
